At a glance
- About 14,000 customers and fans celebrated the allure of sports cars at 10 Porsche Experience Centers around the world.
- Numerous community events extended the Sportscar Together Day beyond the official celebrations.
‘One Weekend. One Shared Passion.’ was the theme of the celebrations, which centred around communities and their shared loved of sports cars. The PECs formed the heart of the events, serving as gathering places for drivers, fans and clubs. Together with visitors on site, they created one of the largest global community activations in the Porsche brand’s history.
From Atlanta and Toronto to Hockenheim, Le Mans, Shanghai and Tokyo, each location offered a diverse programme, with exclusive driving experiences, car displays, community parades and numerous local highlights bringing the allure of Porsche to life.
Among the standout moments were passenger rides in the Porsche 911 GT3 Cup at the PEC Franciacorta, Italy, the ceremonial handover of the one-millionth Porsche delivered in China to a customer at the PEC Shanghai, and a visit by Porsche Brand Ambassador Mark Webber at the PEC Hockenheimring, in Germany.
Community makes Sportscar Together Day its own
Sportscar Together Day extended far beyond the official events. True to the principle ‘Porsche starts it. The world owns it.’, official Porsche clubs, private groups and independent communities embraced the idea and organised their own gatherings, drives and events.
Numerous community events also took place around the globe. Through the hashtag #SCTD, stories, images and experiences from around the world were shared, creating one collective digital experience. Thousands of social media posts turned Sportscar Together Day into a truly global community moment.
Twenty-five years of partnership between Porsche and Bose
Another highlight was the 25th anniversary of the partnership between Porsche and Bose. Visitors in Atlanta and Toronto, at the Hockenheimring, and in Tokyo and Shanghai were able to experience the ‘A Sonic Daydream.’ activation.
This immersive sound experience combined technology, emotion and storytelling, bringing the shared history of both brands to life in a unique way. The installation demonstrated how innovation, performance and sound quality have shaped the collaboration between Porsche and Bose for a quarter of a century.
Exclusive Porsche Lifestyle collection
To mark Sportscar Together Day 2026, Porsche Lifestyle also presented an exclusive T-shirt. Inspired by a passion for sports cars, the design reflects the shared enthusiasm of the global Porsche community. Limited to just 350 items, the T-shirt has already become a highly sought-after collector’s item, offering strong recognition value for anyone who wants to be part of this global Porsche moment.
